Thursday, April 23, 2009

Google Friendly Business Descriptions

Business Descriptions

When writing a winning business description, there are a few main points to keep in mind:
  • Your company’s name should appear 3 - 4 times within the description. This helps optimise your listing for search engines and increases the chances that potential customers will find your business.
  • It should also refer specifically to your business’ key product or service offerings.
  • The description must also be informative enough that people are attracted deeper into your company’s listing, mentioning things like how long your business has been in operation.
  • The length of your business’ description should be between 50 and 200 words.
Example: Joe’s Plumbing Tools

Joe’s Plumbing Tools has been a recognized name in the Chicago plumbing industry for over 20 years. Joe’s Plumbing Tools carry a range of plumbing tools to suit every plumbing task great or small. The Joe’s Plumbing Tools range includes industry renowned plumbing tools from leading manufacturers including Pump ‘n’ Save and Drillz. Joe’s Plumbing Tools supply a range of pumps, fittings, hydraulic wrenches and pipes to suit every budget.

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