Wednesday, December 9, 2009

Local Google Search Results Is What Puts Money In Your Cash Register

In advertising, you are competing with other companies. In Internet advertising you're competing with other websites.

Where that competition occurs at is on Google's search results pages.

There simply isn't any other advertising real estate more important to your company than the 160 or so characters that Google gathers as what Google thinks your site is about.

That's all you get! 160 characters to 'sell the sizzle and not the steak'

But... and this is a very BIG But:

Are you attempting to compete, in Google, regionally?

Did you know there is a local Google? (and a yahoo local, a msn local as well?)

If you pitch your wares without deliberately including TEXT (not a graphic, but text) within your sales copy, that does not specifically spell out What Geographic Area you're offering your widget (or widget service)... you are, by default attempting to sell to the entire world.

Big mistake.

If you attempt to go up against walmart, you will loose.

What you are selling, when you're selling it on Google, is not your product or service, the ONLY path to your product or service is a keyword phrase. That IS your product.

the phrase, the keyword phrase is how people are going to either find you or find your competitor.

If that keyword phrase does not include YOUR Geographic Area...

You will not show up in Local searches.

If the arena you're competing in is national there is one level of difficulty.

If the arena you're competing in is local, there is quite another degree of difficulty.

You can probably gather that local Google advertising is what I do, I just gave you, for free, the single most important strategy to use in order to rank locally in Google. Obviously there's a whole lot more to it than that (or else I wouldn't be in business) This article is sales copy, it's a teaser...

Now if you want to dominate the local Search Engine Results Pages (serps in my industry) peruse the verifiable results that follow this article, call the real local businesses and ask them if ranking in Google locally is putting more money in their cash registers than they imagined it would. Then call David Bruce Jr at 240 397-9804

Fee to rank in your US county: $2500.00

Fee to rank in your State: $3500.00

Fee to have a quarter page Yellowpages ad: typically $4,000 to $6,000

Do the math

Frederick Web Promotions
785 Wembly Dr,
Frederick Maryland

Tuesday, September 1, 2009

Top 3 Problems with Directories

Top 3 Problems with Directories
Copyright (c) 2009 Lee Roberts
Commerce Registry

Directories have existed since the early days of the Internet,
even before Tim Berners-Lee created the World Wide Web.
Originally, search directories and word-of-mouth were the only
ways to learn about new websites. Google changed that! Today,
search directories are used to build links into websites. But, by
default, search directories have three major problems.

Problem #1: The Moving Target

Search directories use one of several methods to display their
inventory. The following list is a short representation of how
the inventory is presented to visitors and search engine spiders.

First In First Out (FIFO) - as the name describes listings are
displayed in the order in which they are submitted. This method
is good for the early listings. As more listings are added to the
category, the number of pages in the category increases. This
decreases the value of the category to both the owner and the
company desiring to submit its site.

Last In First Out (LIFO) - as the name describes listings are
displayed with the first submissions appearing last. This method
is good for the later listings, but who wants to be first when
they're going to show up last? As with FIFO, the number of pages
in the category increases.

Alpha-Numeric - company names or keywords receive the earliest
listings. As new listings are approved those listings could
easily move one's listing to oblivion.

Votes - unlike government election, presenting the inventory
based upon votes is extremely biased and ballot stuffing can
occur. As others come in, submit themselves, and add their votes
one's listing can easily fall to other pages.

Page Rank (PR) Values - Page Rank values adjust based upon
numerous factors and an algorithm controlled solely by Google.
One's PR value could be a five today and tomorrow it could be a
three. On the other hand, one's PR value could increase.
However, as PR values fluctuate so do the positions of the

Problem #2: Rel=NoFollow

Over the years, search engine optimization (SEO) consultants have
suggested using the online yellow pages to build quality links
into one's website. This thought was based upon the idea that
online yellow pages were authority sites. Whether that still
holds true today is debatable.

What isn't debatable is the online yellow pages use rel=nofollow
to tell the search engines to not count the links for search
engine placements. With prices ranging from $100 to $300 per
month, is the expense of getting a link from the online yellow pages
really worth paying? One may determine that a listing in the
online yellow pages will result in leads coming to one's

Other directories use the rel=nofollow, as well.

How do the search engines use rel=nofollow? According to
WikiPedia (, Google
ignores the link and therefore the link does not count in the
search placement algorithm or in determining PR values. Yahoo
follows the link, but does not use it to determine search
placements. Bing provides no indication if it follows link with
the rel=nofollow attribute, however it does not use the link in
determining relevancy.

Problem #3: Limited Marketing Capabilities

Most search directories provide a link to one's website. Some
search directories list one's link in multiple categories. Still
even, some directories allow deep linking (links to internal

Top search engine optimization (SEO) consultants suggest that one
should build a natural inbound link profile to one's website.
The natural inbound link profile uses more links to internal web
pages than to the homepage. Additionally, the anchor text for the
inbound links should be relevant to the linked page.

Search directories by nature allow only links to the homepage.
Since the homepage cannot be relevant for every search term
available to one's business, making all inbound links point at
the homepage is not plausible. Even if it were, leading your
customers to one's homepage and making them search one's
website for the product or service they want is not

Therefore, traditional search directories provide little or no
real value beyond increasing PR values. For this reason, search
engines like Google hold little or no regard for search

In Conclusion

The top three problems of search directories do not destroy the
ultimate value of search directories. The importance of choosing
the right search directory from which to acquire an inbound link
cannot be overstated. One should carefully review the search
directory before submitting and ensure the directory provides
quality links, not just a link.

Lee Roberts, owner of a SEO
friendly directory and an
Oklahoma SEO friendly business directory. Both provide dedicated
marketing pages that advertisers can optimize for search engine
placement with multiple inbound links to one's website.

Sunday, August 2, 2009

Company Advertising and Free Speech

Tweet Much?
Tweet about bad service?
Companies react to bad press via twitter with a lawsuit.

Chicago is looking a lot more like Tehran... than a city of citizens with the right to express what they see publicly.

Read on about how use of the law against people simply telling their friends about what they expirienced (and they may or may not have known that twitter tweets are public, meaning the entire world can see what you type) might have a chilling effect.

Horizon Realty is attempting to silence alleged complaints about it's real estate management department on twitter by scare-tactics lawsuits:

What ever happened to the right of free speech?

How Complaining Could Become Costly

Posted on: July 30th, 2009 | 16 Comments

Have you ever complained on Twitter? Most everyone has, but one lady is being sued for doing just that. Chicago resident, Amanda Bonnen, sent a tweet to a friend in May that said in part, “…Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.”

Although her account has since been deleted, Bonnen only had 20 followers at the time of the tweet. Nevertheless, Horizon Realty Group filed a 50,000 lawsuit against the former tenant this week claiming she defamed the company.

Upon news of the lawsuit, Twitter users from all over have voiced their opinions on the incident.WebProNews caught up with a few to see their reaction and found that most everyone view the lawsuit as preposterous. Adam Martin of Martin Design Studio even suggested that the Horizon could have turned the tweet into an opportunity to improve their customer service.

What do you think about this incident? Do you believe other businesses will follow suit and try to cash in on complaints they see online? Will this affect your future tweeting?

Sunday, July 26, 2009

Written for human consumption or Googlebot’s consumption?

Article Directories with High Page Rank
For getting a new site off the ground in the serps there is nothing as effective as article directories. This is not true with every niche if the niche already has a zillion articles published but if your niche is not represented in the article directories you just cant beat the boost given to your site from article directories.

If you’re competitors are not using article marketing and you are… it’s a slam dunk. If they are then it behooves you to match them.

I write for Googlebot and “pretty it up” just in case a human “accidentally” “stumbles upon” my article.

Computer generated articles:
below is an example of an article NOT written for human consumption, it’s purpose is solely to get Google to see the keywords associated with the author of the site’s target url.

I found it because a substantial portion of this “article” was “scraped” from my site!!
I was checking on MY backlinks and discovered this.. I just had to post it as an example of horrible writting (from a human journalism point of view) but perfect example of writing exclusively for the algorithim:

Website Design Cost Frederick

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A Maryland web developer, Way Cool Web Design provides search engine optimization (SEO), content management systems (CMS), hosting, & the full service list you expect from a ... It took a abundance of brain authority for us to sift through everything on and capture a couple of the top best sites for you to visit. Deciding on the best sites can be a hard job. When we created this website we knew that we needed to be accelerated in providing you the highest quality file for, we believe we have .

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Search Engine Optimization- Local Organic Search Ranking by Frederick Web ... ... Frederick Web Promotions, is amazingly adept at Google search engine placement. ... Narrowing your choices down to the best sites isn't always as easy as it could be. Finding the most powerful and informative involves yet patience and perseverance. The main help that the web storekeepers hold over traditional retail outlets businesses is lower costs of online companies. One way of looking at it, a recently cr.

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Search engine optimization is probably the best single tactic for building brand awareness and sales and is the reason we hired a staff of SEO gurus,

Tuesday, May 26, 2009

Search Referrals and Organic Traffic Rising

Search Referrals and Organic Traffic Rising

As a companion piece to the post by my colleague Heather Hopkins, I thought it would be interesting to take a step back and look at the overall impact of search upon specific industries. For the majority of categories measured at Hitwise, search is the top source of traffic referrals and the share has increased year-over-year. Overall, search is increasing as a traffic driver. Among the parent categories that received less than 25% of traffic from search in April 2008, all except News & Media received a higher share of search referrals last month. This data suggests that the best growth opportunities for search are among the laggard categories where adoption has been slower as a referral tool.

Overall, visits to search engines increased 8% on April 2009 as compared to the previous year, implying that those visits will result in the searcher going somewhere afterwards. In order to translate the impact of search referrals upon traffic, I also took the size of the category into account and calculated the market share of visits that were search driven for the same year-over-year comparison. In this analysis, when translated into visits, the largest categories received more visits from search, regardless if overall traffic was up or down.

As Heather pointed out, the ratio of clicks from paid search has declined within some categories due to reduced spending by marketers in the current economic climate. There is nothing like a recession to encourage marketers to become more creative with budgets. The increased share of organic clicks also implies that companies are getting smarter about optimizing their websites to take advantage of organic search results and these SEO efforts are working. Additionally, the increased popularity of social media such as Facebook and Twitter, along with blogs and video, are sites & pages that index quickly within search engines and result in higher organic results.

Posted by Heather Dougherty a

Thursday, April 23, 2009

Google Friendly Business Descriptions

Business Descriptions

When writing a winning business description, there are a few main points to keep in mind:
  • Your company’s name should appear 3 - 4 times within the description. This helps optimise your listing for search engines and increases the chances that potential customers will find your business.
  • It should also refer specifically to your business’ key product or service offerings.
  • The description must also be informative enough that people are attracted deeper into your company’s listing, mentioning things like how long your business has been in operation.
  • The length of your business’ description should be between 50 and 200 words.
Example: Joe’s Plumbing Tools

Joe’s Plumbing Tools has been a recognized name in the Chicago plumbing industry for over 20 years. Joe’s Plumbing Tools carry a range of plumbing tools to suit every plumbing task great or small. The Joe’s Plumbing Tools range includes industry renowned plumbing tools from leading manufacturers including Pump ‘n’ Save and Drillz. Joe’s Plumbing Tools supply a range of pumps, fittings, hydraulic wrenches and pipes to suit every budget.

Monday, March 30, 2009

Maryland Internet Advertising

Getting PageRank Without Getting Links

by rustybrick

The discussion was started by a webmaster who asked, how can his page have a PageRank score of four, when Google webmaster tools reports the page has zero links? The obvious answer is that Google is not reporting all the links yet and it is very possible the page has links, but just not being reported yet. But that might not be the full answer.

If you've just stumbled onto this RSS feed and remember to subscribe to Local Organic Search Ranking via Email to ensure you can enjoy the latest post(s).

WebmasterWorld administrator, Tedster, feels that Google gives "mom and pop" sites an artificial PageRank boost, in some cases. Let me quote Tedster:

My assumption is that this unusual PR boost is one of the ways that Google helps "mom and pop" sites compete - something that Matt Cutts made a side comment about on his blog a few years ago. He never said WHAT Google does specifically, only that they do a few things.
It seems like many top names in the thread believe in this "artificial PageRank boost." The question is, what is the artificial part? Is it the score shown, how the score is made up, or how Google sees the page in terms of trust and popularity?

In any event, do you believe in the artificial PageRank boost? Take the poll below:

Is There a Google Artificial PageRank Boost?

Forum discussion at WebmasterWorld.

Search Engine Optimization (SEO) is the practice of optimizing your web site in order to increase natural search engine traffic. Proper SEO can be time consuming, complex, and costly... that is if you don't shop around.

Frederick Web Promotions has a sterling record: 100% of all our clients have Multiple Top Ten Organic Search Rankings, and we charge a fraction of what the other Maryland Internet Advertising firms charge.

It's been said that 90% of all Google Searchers and more than 90% of all other searchers will not click past the first set of search results. Why is that?

If Google thinks you're important enough to be listed in the top 10, that's good enough for most people. People KNOW that the 'sponsored' listings are paid advertising. The public operates under the assumption that Google is selecting the MOST important websites to be #1, #2 and so on.

It's not widely known that a well executed search engine optimization campaign can manipulate who gets to be #1

Sunday, February 22, 2009

A prospective client trusts the organic results

What is meant by "Organic Search Results"?

It almost sounds edible doesn't it?
The definition of Organic Search Results is the search term results returned by a search engine that are derived from what they search engine itself thinks is important as opposed to returning paid listings or advertisements.
If you've just stumbled onto this RSS feed and remember to subscribe to Local Organic Search Ranking via Email to ensure you can enjoy the latest post(s).

You type a keyword into a search engine and the search engine tells you what it thinks is the most important website regarding that search term. Search terms are what the search engine industry calls "keywords". 

Google claims that their users click (organic) search results more often than advertisements. 

Wikipedia's definition of search engine optimization uses the term "Algorithmic" as a synonym for "Organic".  What is an algorithm?

Why algorithms are necessary: an informal definition

While there is no generally accepted formal definition of "algorithm", an informal definition could be "an algorithm is a process that performs some sequence of operations." For some people, a program is only an algorithm if it stops eventually. For others, a program is only an algorithm if it stops before a given number of calculation steps.

For our purposes an algorithm is a mathematical process that stops when it decides, definitively which website gets to be Numero UNO and who is second string, third string, also ran, and filed away under 'deep six'.

Wikipedia goes on to say this: "As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines."

So optimizing a site means taking an existing site, it might be a pretty site, might be an interesting site, may or may not have state of the art graphics... but it's nowhere to be found.

Why is that?

Because the 'artist' who crafted the site didn't know the first thing about keywords nor did they take into account which part of the page the "bot" is going to "parse"... I'll bet my last paycheck the web designer thinks they're supposed to write the code for human consumption...


You want the site to be found I take it? 

I mean the whole purpose of the site is to get someone to buy something... and is that going to happen if the fancy site is buried deep in the search results on say "results 71 through 80"

You either write the code to please GoogleBot or you're writing it as a hobby. If the desired result is to put MONEY in the CASH REGISTER, you' re wanting to write code that pleases Google FIRST, pleasing humans comes second.

Argue with me if you want... My sites make money, their sites look pretty.

Which one do you want?

What can one do to get your site to rank higher than your competitors site... that's the $12,000 question (which is what I charge for a 6 month Search Engine Marketing Campaign by the way - $2000 per month for six months... the rest of the year there is a lower monthly maintenance fee).

RELEVANCE - that's what Google Wants
Ranking - that's what YOU want.

Google is bigger than you are... you want something from Google? 

I thought so... give Google What IT wants and Google can make you rich.

Anything that can be abused... will be (can't remember where I heard that first, wish I could claim it as my own quote). Everybody thinks the job of an SEO guy is to trick Google.  So many people in marketing are under the foolish notion that our job is to 'get away with' getting at the top of Google without having to pay to get at the top.

Every business person on the planet wants their product to outsell everybody else's product. 
They don't' give a rats a** about any body else but themselves.
What's in it for them? is their axiom.

They've got the cart before the horse!
Think about this carefully: What does Google Want?

more coming, stay tuned